Thursday, September 21, 2017

Try Vegan Food Truck

I've seen the Try Vegan (NJ) food truck at a few vegan events, but I didn't actually "try" them until just recently at a semi-private event that was offering both vegan and non-vegan food (separate food truck).



I understand that their menu varies by event, but the menu on this day was so basic that I was quite shocked that people were literally lining up to try such boring items. I should note that the food was free to guests, so that could have something to do with it. I, personally, lined up in the interest of research.

The menu:
(whole wheat) WRAPS!
Portobello- portobello mushroom, lettuce, tomato, balsamic glaze
Falafel- falafel, lettuce, tomato, hummus, tahini
Veggie Burger- veggie burger, lettuce, tomato, special sauce

Translation: homogeneous wraps with lettuce, tomato, and 1-2 component variations. My well-fed vegan brain translated this to "generic offerings of uninspired items that people assume are the only things vegans eat."


Don't get me wrong; we all know that simple vegan food can be just as delicious as gourmet. My major issue with this menu is that this is the type of boring, token vegan food that you can expect to find at a rando diner in the middle of suburbia. Who would go through the trouble, expense, and effort to start up a vegan food truck business in order to offer unimaginative items we've all seen done a million times? This is not how you woo non-vegans who are genuinely interested in trying vegan food and seasoned vegans know better. Way better.

Still, I was open to the possibility that redemption would be found in the seasoning or "special sauce." 

It wasn't. The food I had from the Try Vegan food truck was abysmal. You might think that it pains me to say that, but it doesn't. Why? Because it was so bad that I'm actually mad about it. And it was free! Do you have any idea how ticked I'd be if I had actually paid for a dry/chewy wrap with lettuce, tomato, and superbly earthy portabello mushroom strips that I could maybe be convinced once traveled in a grocery bag alongside a bottle of balsamic vinegar? Very. And the reason I was angry wasn't because I pitied my own tastebuds, it was because I wanted to scream to the tons of people around me that were probably trying vegan food for the first time, "THIS IS NOT ALL WE'VE GOT!"

I take no pleasure in writing a negative review. I actually do not want to say these things. But, moreover, I do not want bad vegan food out there circulating. Why? Because, A) there is absolutely no reason for it, and B) if this is the first vegan thing a non-vegan tries, we're going to lose them forever. If my omnivorous Dad were to bite into this atrocity, the result would be a cacophony of Smug Omnivore Bingo insults and he'd be right. We can, we must, AND WE DO do better. Honestly, I thought this type of food was behind us.

To put this sad sandwich in context, this is the description of the last, mid-priced, vegetarian steak portobello mushroom sandwich I enjoyed: smoked portabello mushroom carpaccio sandwich with fried caper berries, caramelized onions, truffled kalamata olive tapenade, and arugula on grilled herb focaccia. THAT is how you do a vegan portobello sandwich. And you know what? Don't try to tell me "to each his own." There is intentional, thoughtful food and then there is nonsense.



From their website:

"Try Vegan focuses on what veganism is all about, eating right and living a healthy lifestyle. The most common question vegans are asked is "What do you eat?" Which is the exact question Try Vegan sets out to answer. We want to let people know veganism is not as restrictive as they think because it in fact opens up a whole new world full of culinary adventure!
The best way to push a message is to go to where the people are rather than waiting for them to come to you, which is how Try Vegan operates. Our vegan street food can be found throughout New Jersey, New York, Pennsylvania, and more. We want to make veganism awesome.

The Future is now. Try Vegan."

First off, veganism isn't about eating "right" and living a healthy lifestyle. Veganism is about not eating or using animal products. Period. There are health vegans and there are those that could give two figs; neither is "right," both are vegan.

Secondly, if Try Vegan is truly setting out to answer "What do [vegans] you eat," I have a newsflash: I am a longtime vegan and I surround myself with vegans and THIS IS NOT WHAT VEGANS EAT IN 2017! Anyone with an instagram account can tell you that vegan food is so much more than these options that peaked in 1994. Let me be clear: falafel, portabello mushrooms, and veggie burgers have their place, but served in a wrap with iceberg lettuce and tomato, they are anything but a "culinary adventure." I have to believe that the proprietors of Try Vegan must earnestly want to "make veganism awesome," but whether they actually believe they are doing so is another question entirely. In my opinion, they are making veganism ridiculously boring and unappealing. This is neither trite or mean-spirited, it is the truth and it is not doing animals any favors.

Assuming the people behind the Try Vegan food truck are committed vegans who truly want to spread the tenets of veganism, I implore them to make some improvements. As it stands, it's possible that what they're currently offering is doing more harm than good.

And, in light of the disappointing experience, the meek passivity of suggesting that people "Try" Vegan seems to be offered with a shrug, "Try this. If you don't like it, well, what can we say? You tried." The goal is for people to GO vegan and in order to make that happen, we have to do much better than what is going on here. Unrepresentative of good vegan food and New Jersey in general, the fact that this food is coming from the same state that brought us the GOAT vegan food truck- that's a damn shame.

Tuesday, September 12, 2017

89iversary Number 5!

I'm way behind here; we celebrated our fifth 89iversary in July! We had a really fun, long weekend of celebration.

 
 
Since it fell on a Saturday, we started it off with our fave event: Vegan Shop-up at Pine Box Rock Shop.

I was too slow to catch Maresa's rabbit ears.

Per usual at VSU, 89 (and I) ate all the vegan things with our vegan buds (some of whom made the vegan things).

Orchard Grocer's Bowery sammie with a VSU spin for breakfast.

 
 


And an empanada from our pals at Freakin' Vegan for lunch. What 89 lacks in self-control, she makes up for in cuteness.

 
 

In case anyone is keeping track, 89 was sporting the crown we acquired at Sprig & Vine a few months ago- now heavily embellished with glitter.

89's pal, OMJ, stopped by. Her adoptaversary is only a few days (and 1 year) different. No idea why they're being so stoic in this shot; more pics here.


We made a new pal in Dodger, who later tried on 89's crown but wasn't feeling it.

 

The uber talented Rachel Naomi attempted to professionally photograph the sweetie pie she once painted, but 89 was all about the side-eye. RUDE!

 

A great big smooch to my friends who provided and sported tiaras all day long in honor of my nerd's day.

Then it was off to VM & OD's house for a family celebration. There was some napping in the car on the way.

 

I'd gotten 89 these awesome sparkler candles.


And baked her a banana cake from You Won't Believe it's Vegan. This is my go-to banana cake and it was great. The sparklers were glitchy.

 

OD bought her some watermelon because it's her favorite.

 

And VM got her a watermelon napkin because she's a messy eater.

 

We were out the door early on Sunday to spend the day with a pal.

Stopped at Confectionery NYC to share a Sweet Maresa, churro, macaron ice cream sandwich.

 

And got some of her dog treats to go as well.



Then we went to Dog & Co at Turnstyle. A lot of 89's coolest duds are from their online shop, so it was especially nice to try some things on in person. While I was setting up 89 to get this photo, a random lady walked up and took her photo. That's what I was trying to do!

 

Later that day, 89 finally got to meet one of her favorite vegan chefs in person for the first time. Since there was veritable shrieking from both parties, I think it's safe to say that it was mutually thrilling. Despite this incredible vegan possibly being the absolute sweetest in all the land, 89 was feeling a bit anti-social and wouldn't exactly snuggle in for a good pic (there are probably some funny attempt photos tho). HOWEVER, she had no problem whatsoever scarfing down the delicious homemade mac & cheese that was presented to her. I hope they get to hang out again soon so that 89 can redeem herself with her true lovable personality.


We had such a great weekend celebration that we decided to take the next day off to spend some time as our best selves.



I'm so lucky to have this dog named 89 in my life. If you're thinking about adding someone special to yours, please remember to adopt; never shop!