Update and Throwback: Veganized, NJ

In light of the recent, exciting news that New Brunswick's own, Veganized, is going to be expanding to a larger location and keeping the original as some variation of a pizzeria, here's a throwback to my original post about them, as well as the follow-up I wrote-up for Vegansaurus, wherein I delved a bit deeper into the over-bearing waitstaff and the unusual exultation visited upon non-vegan customers.

I'm thrilled that they're so successful, but the chef/owner's habit of taking their vegan clientele for granted is still going strong and just rubs me the wrong way. As quoted in the article linked to above,

"Since those who are vegan will likely try Veganized anyway, said Biton, his target customer base is non-vegans who are learning what vegan food really is."

I recognize that the goal is always more vegans (or even more vegan meals for non-vegans), but the dismissive sentiment continues to be off-putting. Why? Why alienate your own peeps- both in person and in print?

Wishing them every success, but likely not a must-visit for me.