Tuesday, June 7, 2016

NoMoo VEGAN Cookies

NoMoo is a traditionally dairy-free company that recently added EIGHT vegan cookies to their repertoire! They were kind enough to send me a box of their vegan assortment for review; each cookie comes individually wrapped.

Since I was reviewing along with the esteemed tasting panel (one vegan, one vegetarian, one omnivore), I decided to start with what seemed to be the more classic flavors.


In order:

vanilla bean dream: "Every vanilla lover's dream! Made with Madagascar Bourbon vanilla bean paste blended in a sweet sugar batter generously topped with dark, rich vanilla bean."
The (vanilla bean) dust was really unappetizing looking and didn't seem to add any significant vanilla flavor. The prominent flavor and texture was buttery with an extremely light and pleasant vanilla taste.

sugah cinnayum: "A sweet sugar cookie made with pure vanilla bean and sprinkled with sugar and spice and everything nice. It will make you say Yum."
I love cinnamon sugar more than is appropriate, but I have no idea why it was necessary to insult this stellar combination with intentional misspelling. To add to the insult, it was neither sugary or cinnamony enough. I can't be the only one that wants the sweet taste of cinnamon toast out of a cinnamon sugar cookie. Sadly, I didn't get it.

classic chipper: "Dark Belgian chocolate chips and real vanilla bean, a classic chocolate chip cookie gone vegan."
Thank goodness this cookie was very chippy and therefore most redeeming. I really liked it, which was a relief. I don't like not liking cookies!

loco for coco: "A soft, decadent cookie made with real cocoa and rich Belgium chocolate chips topped with flakes of sea salt. It's guaranteed to drive you crazy.....good!"
Hold up, I liked this one even more. As much as I love chocolate, double chocolate cookies don't usually do it for me. But, this one was my jam: really rich and really chocolatey.

Next up:
oatmeal choco-chip: "Dark Belgium chocolate chunks, tangy orange zest and rich molasses make up this spicy vegan oatmeal cookie."
While most of the cookies were thin and medium palm-size, the oatmeal was somewhat thicker, significantly denser, and quite a bit smaller in diameter. Normally I wouldn't touch an oatmeal cookie with a 99 1/2-foot pole, but since this cookie wisely substituted chocolate chips for raisins, I made an exception. It was still an oatmeal cookie, but the chips made it palatable.

citrus appeal: "A buttery citrus cookie topped with a sweet almond glaze and decorated with a fresh candied orange peel. It's bound to appeal to your taste buds."
I don't know how one goes about adhering candied orange pieces to a pre-packaged cookie, but NoMoo did and it WORKED! I would not normally reach for an orange cookie, but this was the bomb.com.

chocolate chills: "Dark, decadent French cocoa with a cool hit of peppermint."
The photo of this cookie on the website and packaging shows crushed candy canes atop, but this cookie was naked. Not only would the canes add pleasant crunch to an otherwise mushy cookie, but the added appeal would have gone a long way. Definitely nowhere near as yummy as the loco for coco.

raspberry bliss: "A blissfully sweet cookie blended with fresh, dried raspberries topped with raspberry powder."
This cookie was possibly more unappealing looking than the vanilla- perhaps because of the red dust. Unlike the vanilla cookie, there was no discernible raspberry taste whatsoever.

Overall, I'm always happy for more vegan cookies on the market, but- in my opinion, NoMoo has a little more work to do with aesthetic and flavor in many cases. To recap, I wouldn't hesitate to pick up my favorites: classic chipper, loco for coco, and citrus appeal. Let me know if you agree/disagree...go eat some cookies!!


  1. Are the cookies mostly crunchy or chewy? I don't eat that many different kinds of vegan cookies and I'm not all that picky but it can be tough to find really good ones.
    The citrus flavor actually sounds kinda weird to me, but I'm glad you liked it! Also, is it just me or is that spelling of the sugar cinnamon kind of offensive? I'm pretty over cutesy names for vegan foods (especially ones that are already vegan?) and in this case it sounds like it's masking a less than great product.

    1. Mostly soft & chewy as opposed to crisp and crumby! As for whether the spelling is offensive, I dunno. I mean, they're a PA company; are they mimicking a southern accent? Just a plan on words? I just don't like it!! For the record: if you can get your hands on a Vegan Treats cowboy cookie you'll be very happy.

  2. Double chocolate is totally my jam when it comes to cookies. I wonder if this one is Food Empowerment Project certified because it looks pretty great and ethical chocolate cookies are hard to come by?!

    1. Good call- nope. :-( For those not familiar: http://www.foodispower.org/chocolate-list/
      EXTRAORDINARILY helpful list and you can download the app!

  3. Oh my goodness I LOVE cookies and these all look so good and delicious? I'm a sucker for double chocolate cookies!


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